FREE Webinar: Results from the Motivational Interviewing Pilot Project

Date/Time: Wednesday, July 23, 12:00pm – 1:00pm PST
Presenter: Dr. Reuben Ford, Social Research and Demonstration Corporation

Motivational Interviewing (MI) is a client-centred counselling approach developed by psychologists to treat addictions and recidivism, and intended to help people make effective changes in their lives.

Is there a role for this approach to help job seekers integrate into the labour market?

Manitoba and British Columbia are at the forefront of testing how MI can be adapted and used to accelerate transitions towards employment among income assistance recipients.

This webinar presents highlights from a BC-based study that built on an earlier successful trial in an employment services centre in Winnipeg. Two BC cities hosted the only study so far to test integrating MI into client interactions across both Employment & Income Assistance offices and WorkBC employment service centres. The study found that training both sets of staff to use MI with long-term and typically hard-to serve IA recipients – among whom no progress into employment in a three-month period is typical – generated significant impacts on employment.

Are you BC CCDP certified? Participation in this webinar can be claimed for Continuing Education Credits for recertification.

Register at:

The research will be presented by Dr. Reuben Ford – a research director at the Social Research and Demonstration Corporation, a non-profit Canadian research organization. Reuben has extensive experience in the design and analysis of social policy research initiatives spanning education, employment, social assistance, family well-being, and residential mobility. He directed the Self-Sufficiency Project and Motivational Interviewing Pilot Project, initiatives seeking to help long-term assistance recipients take up employment, and helped to design the Disability Supports Feasibility Study and Community Employment Innovation Project.

Since 2003, he has directed SRDC’s team investigating approaches to increase young people’s access to post-secondary education across Canada. Before joining SRDC in 1998, Reuben spent five years as a Research Fellow and Senior Fellow at the Policy Studies Institute, a UK non-profit research institute. Reuben holds a Ph.D. in Geography and a Bachelor of Science (Honours) in Human Sciences from University College London.